Adidas 2008 China Ad Campaign

Excuse the MBA in me coming out here, but this blog is about the best ad campaign I have seen in a long time. A big shout-out to a team of 5 creative directors in Shanghai and to Adidas for their 2008 Olympic Games advertising campaign. This was the first set of ads that stopped me in my tracks and made me stare at the wall in the subway. They did an excellent job of combining the excitement of the Olympic games with the passion for the people to come together and show the world what they are made of. The government could not have done a better job to convey the messages of passion, cohesiveness, national pride, and a will to win. It truly conveys and appeals to the "People" of China. The ads take on all forms from TV commercials to still shots in the subway to billboards and installations in the business district. I was moved by the ads, and I am not even Chinese. Incredible effective- the slogan "Impossible is Nothing" has never found a better fit.

I have included three still shots below, or if you want to watch it on Youtube:
(Adidas Ad- Youtube video)